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Who We Are

Considering the importance of developing tourist activities in Argentina and within the framework of the strategy adopted by the National Department of Tourism to promote the country’s tourist products and regions, a group of public and private entities was created for the purpose of jointly and continuously planning, developing and implementing a Program for Promotion, Media Communication and Advertising intended for broadcasting the tourist product Nieve Argentina.

Nieve Argentina is aimed at showing all the activities conducted in the various destinations and ski resorts in the country. The scope is ambitious since the intention is to reach a broad segment of society and persuade many of the addressees to opt for one of the Argentine ski resorts in the winter.  

A mutual cooperation agreement was singed by the following parties: National Department of Tourism, Governments of Mendoza, Neuquén, Río Negro, Chubut and Tierra del Fuego, Municipalities of Las Heras, San Rafael, Caviahue, San Martín de los Andes, Villa La Angostura, San Carlos de Bariloche, Esquel and Ushuaia and the Argentine Chamber of Ski Resorts grouping Las Leñas, Penitentes, Caviahue, Chapelco, Catedral, La Hoya and Castor.