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 At the National Department of Tourism, we are convinced that tourism is the best tool to raise revenues and create job positions demanded by the country. Winter tourism is essential both to achieve a successful season and to step away from the seasonality and turn traditional winter destinations into an option for skiers and non-skiers.
Within the matchless framework of the Andes mountain range, there are important ski resorts specially designed for every kind of winter sport lovers. Distributed among various west and south provinces in the country and surrounded by stunning landscapes, these destinations are also ideal for the best adventure tourism.
Tourism is a significant tool for production development in Argentina and Nieve Argentina, within the framework of the Country Brand Strategy, is key to our country’s image position in the international market. Besides, it is necessary to enhance the essential promotion of tourist destinations and products abroad.
Finally, it should be noted that as a result of programmed and agreed upon actions, our country will achieve every year the consolidation of a considerable area and, specifically, the snow product is a differentiator, since it brings up a quality supply comprising all the landscapes and weathers and, what is more, the warmth of our people, which defines us as Argentineans.
CARLOS ENRIQUE MEYER
National Ministre of Tourism |
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